The Richmond Tattoo & Arts Festival celebrates 35 years in American tattoo history! The event has been a gathering place for industry founders, tattoo enthusiasts, artists, collectors, and fans since 1988. Today, It showcases the latest trends and innovations in tattooing while honoring the legacy of its founders. Hosted by tattoo legend, JD Crowe and world-renowned tattoo artist Jesse Smith will ensure that this year’s celebration is truly unforgettable!
The event welcomes 150 international tattoo artists who each bring their own audience and fanbase to Virginia. National and local businesses also join us to bring the three-day experience to life for more than 4,000 attendees. Other artists and entertainers round out the festival’s one-of-a-kind lineup filled with meaningful connections and lasting memories. Finally, the event is always anchored by a fundraiser through our Live Art for Charity event, featuring internationally celebrated artists. We invite you to be a part of bringing this 35th year to life. As a sponsor of the Richmond Tattoo & Arts Festival, you will help us carry on important traditions for the national tattoo industry and spur economic growth here in our own community.
RVA Tattoo Arts LLC
Promotional Opportunities For Event Sponsors
Below are a list of activities in which sponsors can receive recognition and exposure between now and October 2023.
Radio and TV: The festival will secure promotional spotlights with local tv, radio stations, Spotify and Pandora.
Digital: We will be promoting the festival on Facebook, Instagram, Youtube, and Twitter. Our ads will reach an estimated 1.5 Million people within Richmond and the surrounding areas
Print: We will be distributing 2,500 fliers/posters, as well as 5,000 coasters, within a 100-mile radius of Richmond, VA. Participating artists will share these fliers in their shops, as well. In addition, will print and distribute 2,500 event programs featuring sponsor logos and advertisements. Deadline to participate is July 1.
Headliner: Celebrity Tattoo artist Ryan Ashley is required to share about the convention several times on social media posts leading up to and during the event–the artist has 1.8 million followers on social media. In addition, she will appear as a judge on Paramount’s Ink Master in the months leading up to the festival.
Press: In 2022, the tattoo festival appeared in 16 different media features on local and national outlets. In 2023, our goal is to appear in 20 or more features. See our media features here.
Billboards: We are purchasing space on billboards on major highways around Richmond. These placements are expected to reach over 100,000 eyes every day.
Email Marketing: The festival will send regular emails to a list of more than 40,000 registrants leading up to and after the event.
Social Media: The Richmond Tattoo & Art Festival will be promoted on social media accounts for Richmond Tattoo & Arts Festival (13k followers), Loose Screw Tattoo (43k followers), and Jesse Smith (260k followers) accounts leading up to and during the event. In addition, participating artists and exhibitors will be provided graphics and copy to promote the event on their channels, as well.
Website: The Richmond Tattoo & Arts Festival website reaches 200k people annually, and 80k during the month of the event.
Hosted Celebrities: In the past, the Richmond Tattoo & Arts Festival has hosted such celebrities as Ink Master Winners: Ryan Ashley Malarkey, Cleen Rock One, Josh Payne, Anthony Michaels, DJ Tambe, and Steven Teft as well as runner ups: Tatu Baby, Kelly Doty and Sarah Miller. Others who have attended are: Ink Master Judge: Oliver Peck, Black Ink’s Melody Mitchell, and NY Ink’s Megan Massacre.
Entertainment: The Richmond Tattoo & Arts Festival features three days of on-stage performances and announcements, which offer in-person and verbal recognition for our sponsors. Some of the entertainment we will be having this year includes daily tattoo competitions, LED Hoola-hoop acts, Burlesque and Fire Performance by Cervena Fox, and a Karaoke Cage Match. In addition, we’ll have a family area, a Live Art for Charity Auction, Food Trucks, Local Artisanal Vendors and much more!